Online Marketing / SEO (Full time, Beirut)
The company
Aliston is a CRM and digital transformation consultancy. We support companies in defining and implementing their digital strategy, from scoping to integration: consulting and project management, CRM integration, tech and innovation, digital agency, cybersecurity. Our teams have delivered hundreds of projects in more than thirty countries.
Cirrus Shield is the solution we publish: a CRM and low-code platform that enables companies to centralise their customer data, automate their sales processes and build their own business applications without development.
Cirrus Shield’s clients are micro-enterprises, SMEs and mid-sized companies. In addition, Cirrus Shield offers vertical solutions for the following sectors: training organisations, consulting firms, real estate agencies, e-commerce businesses, non-profit organisations.
The role
This role brings our online marketing in-house. It covers the full chain that takes a stranger from a search query or a LinkedIn feed to a qualified conversation with our team.
The scope covers three websites: aliston.fr, cirrus-shield.fr and cirrus-shield.com. It also covers the blog, our LinkedIn and social media presence, the landing pages and forms that capture interest, and the CRM where that interest becomes a lead and is handed over to the business development team. Aliston and Cirrus Shield in France are served in French. cirrus-shield.com serves EMEA and English-speaking markets, in English first and in Arabic for the Middle East and North Africa.
The first priority is to grow qualified organic traffic to these sites. Because search is shifting from traditional links to AI-generated answers, the role also owns our AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategy: making our brand and solutions the sources cited by LLMs, Perplexity and Google’s AI Overviews.
Direct reporting to Aliston management, with no intermediate hierarchical level. The work is done alongside the web team, the consultants who supply the subject matter, and the business development team who receive the leads.
La variété des projets auxquels j’ai pris part m’a permis de monter en expérience très rapidement. Pour moi Aliston Consulting est à la fois une école et un accélérateur de carrière.
Roland, Senior Consultant
Your responsibilities
- International and multilingual search strategy: build and maintain keyword maps per ICP segment, per site and per language (French for France, English for international markets, Arabic for MENA). Define with the web team how aliston.fr, cirrus-shield.fr and cirrus-shield.com divide markets and languages (hreflang, country targeting).
- Technical SEO: audit the three sites (crawling, indexing, rendering, Core Web Vitals, structured data), prioritise the fixes and brief the web team on the changes required.
- AEO and GEO: structure and format content so that our brand and solutions are cited by LLM assistants, Perplexity and Google’s AI Overviews.
- Blog and content: own the editorial calendar, brief and review the articles, case studies and guides produced with AI tools, and interview the consultants to supply the subject matter. Decide what to publish from search and performance data, and optimise existing pages for search intent and AI retrieval rather than keyword density.
- LinkedIn and social media: run the company pages, set a posting rhythm, adapt content into posts that work in feed, engage with targeted segments and support employee advocacy.
- Authority and backlinks: win links and mentions from partners, software directories, industry publications and guest content.
- Analytics and lead capture: audit Google Search Console and GA4 regularly to find anomalies and conversion bottlenecks, and manage Google Tag Manager for precise event tracking. Capture leads into Cirrus Shield with their source (including a self-reported “how did you hear about us”) and segment, and define handover qualification criteria with the business development team.
The profile
Required:
- Minimum 3 years in online marketing or SEO, in-house or agency.
- Technical SEO and auditing: you diagnose crawling, indexing and rendering issues yourself and brief developers precisely on the fix.
- Multilingual and international SEO: hreflang, multi-country targeting, one site structure serving several languages.
- Mastery of the analytics and SEO toolset: GA4, Google Search Console and Google Tag Manager (your own tags and custom reports), plus an SEO platform such as Semrush or an equivalent. You know which tools we need and you master them.
- A solid understanding of AEO/GEO principles and of how large language models retrieve, cite and rank information.
- Keyword research and the ability to turn it into precise briefs.
- LinkedIn as a B2B channel: company page, organic posting, engagement with a defined audience.
- Fluent English, French and Arabic, written and spoken. English is the main language of cirrus-shield.com, French that of aliston.fr and cirrus-shield.fr.
- Able to show results with numbers: traffic growth, conversion rates, leads produced and technical fixes.
Preferred:
- Arabic-language SEO, including transliteration and dialect handling in queries.
- B2B or software marketing rather than consumer e-commerce.
- Link building or digital PR.
- Email nurturing sequences and lead scoring.
- Conversion rate optimisation: landing page testing, form and funnel optimisation.
- Basic HTML and CSS, and comfort in a CMS without a developer for routine changes.
- Working knowledge of data privacy standards (GDPR, consent mode) and how they affect lead capture and GA4 setup.
- Comfortable inside a CRM: capturing leads and segmenting them.
Terms
| Contract | Permanent, full time |
|---|---|
| Working hours | Standard full-time week under Lebanese labour law |
| Location | Hybrid. Office in Sioufi, Ashrafieh, Beirut, with up to 2 remote days |
| Languages | English, French and Arabic, all three required |
| Base salary | USD 1,200 to 1,700 gross per month |
| Benefits | NSSF registration, private insurance, statutory transport allowance, laptop and tool licences |
| Reporting line | Aliston management |
| Start date | As soon as possible |
The recruitment process
- 01Evaluation questionnaire (60 min), with two links to work whose results you can quantify.
- 02Interview (1 hour) with management — your background, your working methods, your numbers, your failures.
- 03Working session (1 hour) — a short audit of one of our pages and a proposal for one content and LinkedIn sequence, prepared in advance.
- 04Reference checks, then offer.